Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough. Customer expectations are assuredly going through a considerable transformation. Can
The conversion rate is the most important digital marketing metric and is often the cheapest way to increase sales. Would you rather attract customers by forking out extra money through expanding your paid promotions, or by optimizing your marketing strategy and website? If you value efficiency and a higher ROI, your answer will be the
With more than one billion devices all over the world, Apple is one of the biggest technology companies that have the power to make any idea or design mainstream. But do they know everything about user experience and user interface? In this article, we will take a look at Apple’s overall website statistics, the multifunction
Conversion rate and ROI are probably some of the most thrown around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness,
Building social proof is a significant marketing strategy every expert marketer should consider for their business goals. This marketing tactic helps you to influence your audience and increase the conversion rate of your website. Social proof is a necessary element that gives credibility to your website. Nowadays, customers have changed their attitude toward online shopping.
It’s already 2021 and a lot has changed in the world of SEO in 2020. Ranking a website in Google is not going to be easy if you follow the same old SEO tactics. There are thousands of websites writing about SEO tips and tricks but you will not get any results if you follow
Most businesses often begin small, which is where Shopify excels the most since the platform provides easy-to-use solutions to drive growth. When it’s time to drive real growth to your online business, you might have to move outside of Shopify. Shopify has made it easy to integrate with third-party applications, making it possible to enhance
There are some sources where you can get ideas for conversion. Different industries have different businesses, and different businesses have different goals. The main metrical goals in e-commerce are RPV (Revenue per visitor), CRO (Conversion Rate Optimization), and AOV (Average order value). You can focus on either acquisition or conversion. The acquisition is about gaining
The holiday season is here, and with it, the usual yearly increase of traffic on websites, especially on e-commerce sites. To make the most out of the holiday season, there are some things that you should do and some things that you shouldn’t do to increase your traffic. In this article, we will focus on
Do you feel like you’re not getting the success you should be getting with your conversion funnel? Don’t worry, there are probably many ways how you can change your funnel and make it more successful. You have an irresistible offer and a very nice product, but your conversions are just not where they should be.