The conversion rate is one of the most important marketing metrics to track on a website when it comes to
performance. It shows what percentage of visits results in an actual goal completion.
It is very important to constantly track and improve your conversion rate because, if this metric is low,
it will take a lot of effort to stop losing money.
The Conversion funnel - often referred to as “sales funnel” - is a term that helps you to visualize and
understand the flow through which a potential customer lands on your site and then takes a desired action
(i.e. converts). This process is often described as a funnel because, as a marketer, you are guiding the
customer toward your conversion point.
However, unlike a traditional funnel, you don’t just pour traffic into it. Yes, you do your best to attract
visitors to the entrance of the funnel, but once they arrive, you need to guide people through your
conversion funnel to the next desired action. In general, a customer should never feel closed into a page
(i.e. you need to provide options) nor should they be confused about the next step to take. In other words,
all options need to be visible, available and functional.
Conversion rate optimization can occur at every stage in the funnel to improve the number of people you
drive towards the most important action. To do this effectively, you need to measure the user experience
at each stage, what the users want, and how you can fulfill their expectations.
Track your traffic page by page with Capturly’s conversion funnel feature. Each website has one or more
key user journeys such as subscription or checkout processes. Capturly's conversion funnel feature
enables you to identify these journeys. Analyze them and find out where the number of your visitors drops off and why.
Conversion funnels are easy to set up in Capturly. You can define each step of your conversion funnel by
adding the URL of the desired page. You can go advanced and create custom events to track.
There is no limit on how many conversion funnels you can create in Capturly.
After a conversion funnel is set, you can check the related session recordings for each conversion and
drop-off at each step. Finding the weakest link on your website is a crucial step in problem-solving.
Conversion funnels give you full control. Discover when and where you are losing users in favor of understanding
how you can focus on long-term retention.
Make your onboarding process user-friendly and catch your users before it’s too late.
The essence of conversion tracking is to make the correlation visible between your online marketing actions
and the conversions you've earned. A conversion funnel is a representation of how well your website
is able to perform when it comes to turning visitors into actual customers. Not every visitor will be converted
and this is exactly what you might want to track so you can improve numbers. Each website has one or more
so-called "key user journeys" such as subscription or checkout processes. It is a good idea to identify these steps
and find out where you need to improve.